Resonai expanded their digital twin platform into retail markets with new features for consumer marketing & AR experiences.

Resonai XR is a tech start-up working in the digital transformation space to help transform properties into smart, efficient, and innovative digital ecosystems.

The company's enterprise software offers facilities management to property owners, while new consumer marketing & media features offer engagement to property visitors.

Expertise
UX Design
UI Design
Mobile Apps
Motion Design
Client

Resonai XR

Role

UI/UX Design

TEAM
  • Jeremy Bergstein, SVP Global Experience

  • Wiena Lin, Creative Director

  • Gabriel Pulecio, 3D & VFX

Industry

Digital Transformation Startup

Overview

Project Goals

Leveraging Digital Twin Technology for Immersive AR Marketing in Luxury Retail

Resonai aimed to expand into a new business segment focused on high-end malls and retail properties. Our team conceptualized and designed new features for their digital twin enterprise software, Vera, focusing primarily on tools that manage consumer-facing media and experiences. These tools allow property managers to maintain digital marketing displays while gathering valuable insights into customer engagement.

The concepts feature innovative AR and interactive experiences to enhance engagement between customers and retail brands. We also modernized the software's visual design to better align with high-end retail clients. The result was a pitch-ready offering that balanced elegant design and memorable shopping experiences with robust backend functionality.

Overview

Challenges

Breaking the 'SaaS Look' for Luxury Retail

Resonai's platform was innovative and useful, but its interface followed a typical material-design/SaaS aesthetic that wasn't elevated enough to appeal to high-end retail clients, so a balance between style and function had to be discovered for the interface

LiDAR Models produce Visual Chaos

The LiDAR scans produced by the digital twin process created a rough, chaotic jumble that wouldn't appeal to our prospective market. We needed to concept more aesthetic 3D building models while the development team explored how to refine the underlying model.

Pitch-First Concept Design

The design concepts were created for a pitch reel to secure new clients & investments to fund further development. This meant we had to work within certain layout constraints to for implementation to be feasible later.

Breaking the 'SaaS Look' for Luxury Retail

Resonai's platform was innovative and useful, but its interface followed a typical material-design/SaaS aesthetic that wasn't elevated enough to appeal to high-end retail clients, so a balance between style and function had to be discovered for the interface

LiDAR Models produce Visual Chaos

The LiDAR scans produced by the digital twin process created a rough, chaotic jumble that wouldn't appeal to our prospective market. We needed to concept more aesthetic 3D building models while the development team explored how to refine the underlying model.

Pitch-First Concept Design

The design concepts were created for a pitch reel to secure new clients & investments to fund further development. This meant we had to work within certain layout constraints to for implementation to be feasible later.

Breaking the 'SaaS Look' for Luxury Retail

Resonai's platform was innovative and useful, but its interface followed a typical material-design/SaaS aesthetic that wasn't elevated enough to appeal to high-end retail clients, so a balance between style and function had to be discovered for the interface

LiDAR Models produce Visual Chaos

The LiDAR scans produced by the digital twin process created a rough, chaotic jumble that wouldn't appeal to our prospective market. We needed to concept more aesthetic 3D building models while the development team explored how to refine the underlying model.

Pitch-First Concept Design

The design concepts were created for a pitch reel to secure new clients & investments to fund further development. This meant we had to work within certain layout constraints to for implementation to be feasible later.

Overview

Solutions

Interface Design
Interface Rebrand
User Experience Design
New Feature Layouts & Flows
Motion Design
Sizzle Reel
Interface Design
Interface Rebrand
User Experience Design
New Feature Layouts & Flows
Motion Design
Sizzle Reel
Interface Design
Interface Rebrand
User Experience Design
New Feature Layouts & Flows
Motion Design
Sizzle Reel
Visual Reference
Glassy Semi-Transparent Layers
Visual Reference
Glassy Semi-Transparent Layers
Design System
Brand & Interface Styles
Design System
Brand & Interface Styles
information

01

View all defined semantic objects in the digital twin

Interaction

02

Define new semantic objects like Digital Canvases

03

Edit existing semantic objects

information

01

View all defined semantic objects in the digital twin

Interaction

02

Define new semantic objects like Digital Canvases

03

Edit existing semantic objects

Marketing MAterials
Additional Feature Mockups
Marketing MAterials
Additional Feature Mockups
Overview

Outcomes

Pitch-perfect Concepts Attract Clients But Often Face Implementation Hurdles

While these concepts successfully engaged several new high-end retail and mall clients, the actual feature development required a longer roadmap than anticipated. This made the pitch-first design process less desirable for future investment gathering.

Developing new software features while simultaneously creating a new design system, rather than following an existing one, risks creating a fractured design language that's difficult to implement across the system.

The new visual styling, however, inspired both team and clients with its innovative and stylish approach to software interfaces. It sparked a new visual language for future marketing materials and the consumer-facing mobile app we produced later. Read about it here.

Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

Based near Toronto, CanadA
Working with Clients Globally
© 2025 Nora Leca Creative. All Rights Reserved.

Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

Based near Toronto, CanadA
Working with Clients Globally
© 2025 Nora Leca Creative. All Rights Reserved.

Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

Based near Toronto, CanadA
Working with Clients Globally
© 2025 Nora Leca Creative. All Rights Reserved.