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Design is how I connect

Design is how I connect

Design is how I connect

Creativity & Collaboration

Bridging strategic thinking with design expertise to bring creative visions to life.

My problem-solving toolkit combines hands-on skills with comprehensive life-cycle perspectives to create impactful digital experiences, build authentic brands, and deliver work that resonates - from idea, to launch & beyond.

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About

Product Design

I design intuitive, user-focused products - from mobile apps to complex tools. I bring ideas to life through systems thinking, strong visuals, and a deep focus on usability.

Areas of focus

  • Product ownership & strategic roadmap definition

  • Collaboration & communication with cross-functional teams

  • Multiplatform application design from mobile to enterprise level

  • Intuitive user experience flows & information architecture

  • Wireframed low-fidelity prototypes & polished interface design

  • Creation & maintenance of design systems & component libraries

  • Responsive, developer-ready assets & documentation

  • Usability testing and iterative design based on feedback

Website Design

I build websites that are clear, engaging, and built to perform - combining structure, storytelling, and strong visual hierarchy.

Areas of focus

  • Strategic sitemaps, navigation design, and content hierarchy

  • Collaborative content strategy, copywriting, and image curation

  • Seamless brand integration through cohesive visual systems

  • Engaging page layouts with usability & responsivity best practices

  • Launch-ready implementation in web builder platforms like Shopify, Squarespace, Webflow, and Wix

  • Custom, responsive Figma designs for development hand-off

Brand Design

I shape meaningful brand identities that reflect values, connect with audiences, and scale across every touchpoint.

Areas of focus

  • Brand strategy grounded in high-level market analysis, competitor research, and audience alignment

  • Logo design, typography, and color palette development

  • Comprehensive brand style guides

  • Print-ready brand collateral (Business Cards, Letterheads, Flyers, Postcards, Merchandise & Apparel)

  • Digital brand support materials (Decks & Documents)

  • Packaging design & print coordination

Creative Direction

I lead creative with clarity and collaboration - balancing big-picture vision with hands-on design to guide teams toward cohesive, effective outcomes.

Areas of focus

  • Partnering with executives and stakeholders to drive strategy

  • Championing design-led solutions that align with business & technical goals

  • Defining & maintaining creative vision and outcome-focused workflows

  • Facilitating cross-functional dialogue between design, development & business

  • Ensuring consistency & cohesion across products, experiences, and brand touchpoints

  • Guiding teams through ideation, collaboration & delivery phases

  • Providing mentorship and direction for junior & peer designers

Product Design

I design intuitive, user-focused products - from mobile apps to complex tools. I bring ideas to life through systems thinking, strong visuals, and a deep focus on usability.

Areas of focus

  • Product ownership & strategic roadmap definition

  • Collaboration & communication with cross-functional teams

  • Multiplatform application design from mobile to enterprise level

  • Intuitive user experience flows & information architecture

  • Wireframed low-fidelity prototypes & polished interface design

  • Creation & maintenance of design systems & component libraries

  • Responsive, developer-ready assets & documentation

  • Usability testing and iterative design based on feedback

Website Design

Brand Design

Creative Direction

Product Design

I design intuitive, user-focused products - from mobile apps to complex tools. I bring ideas to life through systems thinking, strong visuals, and a deep focus on usability.

Areas of focus

  • Product ownership & strategic roadmap definition

  • Collaboration & communication with cross-functional teams

  • Multiplatform application design from mobile to enterprise level

  • Intuitive user experience flows & information architecture

  • Wireframed low-fidelity prototypes & polished interface design

  • Creation & maintenance of design systems & component libraries

  • Responsive, developer-ready assets & documentation

  • Usability testing and iterative design based on feedback

Website Design

Brand Design

Creative Direction

Product Design

I design intuitive, user-focused products - from mobile apps to complex tools. I bring ideas to life through systems thinking, strong visuals, and a deep focus on usability.

Areas of focus

  • Product ownership & strategic roadmap definition

  • Collaboration & communication with cross-functional teams

  • Multiplatform application design from mobile to enterprise level

  • Intuitive user experience flows & information architecture

  • Wireframed low-fidelity prototypes & polished interface design

  • Creation & maintenance of design systems & component libraries

  • Responsive, developer-ready assets & documentation

  • Usability testing and iterative design based on feedback

Website Design

Brand Design

Creative Direction

Leadership & Education

Thinking about the design process is a vital part of my passion for creative problem solving. I’ve been fortunate to consult, educate, and lead peers & students in design thinking.

Creating Space for UX in Game Development
Creating Space for UX in Game Development
Creating Space for UX in Game Development
Design Thinking Tools for Game Development
Design Thinking Tools for Game Development
Design Thinking Tools for Game Development
Teaching Design: Talks & Presentations
Teaching Design: Talks & Presentations
Teaching Design: Talks & Presentations

Interdisciplinary Skillset

Product Design
Product Design
UX Design
UX Design
UI Design
UI Design
Design Systems
Design Systems
Mobile Apps
Mobile Apps
Web Design
Web Design
Brand Design
Brand Design
Marketing Design
Marketing Design
Motion Design
Motion Design
Personal Toolkit
Personal Toolkit

Professional Experience

Industry Experience
Industry Experience

  • Tech Startups & Scaleups

  • AAA Mobile Gaming Industry

  • Boutique & Independent Businesses

  • Entrepreneur & Company Co-founder

Work Environments
Work Environments

  • Remote-first & On-site Teams

  • 1-on-1 Client Relationships

  • Global & Multidisciplinary Collaboration

  • Small Team Lead & Creative Direction

EdUcation & Training
EdUcation & Training

  • Honours Bachelor of Design, York University & Sheridan College (2014)

  • UX Training, Akendi (2015)

  • Digital Marketing, Brainstation (2022)

Read more about my design values & why design is my language for the digital world
Read more about my design values & why design is my language for the digital world
Read more about my design values & why design is my language for the digital world
About Nora
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
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“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
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.
.
.
.
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
“To say we are thrilled by the final product would be an understatement. Our original concept now pales beside what Nora completed. The website is colourful, dynamic, informative, and easy to navigate. Thank you for your professionalism, patience and proficiency. It was a pleasure working with you.”
- Henry Clarke, CD, Lieutenant-Colonel,

Board Chair H&PE Regiment Trust Fund
“Nora has an eye for aesthetics, but also brings a sense of purpose to the table in design and usability discussions. She has a knack for identifying what's important for users and knows how to create an order of operations that makes your product, game, or platform easy to use and understand. She is your audience's champion at the round table discussion, and an asset to any team she's on.”
- Jon Chan, Creative Director, Thought Cipher Interactive
“I've learned so much about the UX process from Nora, and have been fortunate to see how she can enhance systems with both fun and functionality. She is very open to suggestions, willing to give her point of view, and provide facts to her reasoning. Her work helped shape our project for the better and those systems have built a foundation for greater unity across departments.”
- Rebecca Brooker,Lead Designer, Gameloft
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Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

.
.
Based near Toronto, CanadA
Working with Clients Globally
Work
Expertise
About
© 2025 Nora Leca Creative. All Rights Reserved.

Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

.
.
Based near Toronto, CanadA
Working with Clients Globally
Work
Expertise
About
© 2025 Nora Leca Creative. All Rights Reserved.

Looking to grow your business’ design strengths?

I work with clients & business of all sizes in freelance, contract & full time capacities.

.
.
Based near Toronto, CanadA
Working with Clients Globally
Work
Expertise
About
© 2025 Nora Leca Creative. All Rights Reserved.